top of page

Best Platform To Create a TV Channel: Strimm vs Traditional Broadcasting

Ever dreamt of broadcasting your unique content on a live TV streaming service, only to be daunted by the intricacies and costs of traditional TV platforms?

Best Platform To Create a TV Channel: Strimm vs Traditional Broadcasting

High costs, rigid content controls, and an oversaturated market have long hindered newcomers from making their mark in the TV realm.

This is where Strimm comes in - the best platform to create a TV channel and a game-changer in the broadcasting scene. In this guide, we'll pit Strimm's innovative digital TV platform against traditional broadcasting to reveal how you can turn your broadcasting dream into a reality hassle-free.

Understanding the Basics

Before exploring the intricacies of TV broadcasting, it's crucial to grasp the foundational elements of our comparison. 

Why Is Strimm The Best Platform To Create A TV Channel?

Strimm is an avant-garde solution for those looking to carve a niche in the TV landscape. Unlike the standard broadcasting mechanisms streaming services we're accustomed to, Strimm offers a digital platform where users can:

  • Create: With Strimm, establishing your own station channel and streaming TV becomes a breeze. No longer restricted by complex broadcasting logistics, any organization or individual can step into the role of a broadcaster.

  • Customize: Strimm's platform goes beyond just creation. It allows for a deep level of personalization, ensuring that the TV channel mirrors the brand identity and caters to the specific interests of its target audience.

  • Monetize: One of Strimm's standout features is its built-in monetization options. From injecting video ads to sub-leasing channels, Strimm ensures content creators are aptly rewarded for their efforts.

The first television broadcast in the US took place in 1928, while Internet TV (or IPTV) didn't become mainstream until the 2000s.

Traditional Broadcasting

For decades, traditional broadcasting has held sway, shaping our viewing habits and defining peak entertainment moments. Let's unpack this:

  • Scheduled TV: At the heart of traditional broadcasting lies scheduled TV. This model relies on predetermined show times, meaning viewers need to tune in at specific hours. While this has worked for many years, the advent of on-demand content has posed challenges to this framework.

  • Infrastructure: Traditional broadcasting necessitates a hefty infrastructure comprising studios, transmission facilities, and satellite links. This results in significant entry barriers for newcomers, both in terms of capital and expertise.

  • Primary Stakeholders: Traditional broadcasting is about more than just the infrastructure. It's also about the major networks and corporations that dominate the scene. These stakeholders have historically influenced what gets aired, when, and how.

It becomes increasingly evident that while traditional broadcasting has its merits, platforms for online TV like Strimm are ushering in a new era, redefining what it means to create a TV channel in the 21st century.

Control Over Content

Control over content is a vital concern for creators. The ability to determine what gets aired, when, and for whom can make all the difference in the success and relevance of a channel.


Traditional Broadcasting

Traditional broadcasting, for all its grandeur and legacy, has its limitations when it comes to content control:

  • Network Executives: Much of what viewers see on traditional TV is determined by a select group of executives. Their decisions often revolve around what they believe will generate the highest ratings, sometimes at the expense of innovation and diversity.

  • Advertisers' Influence: Advertisers play a significant role in shaping the content landscape. Programs that attract lucrative advertising deals often get prime slots, which can lead to a homogenization of content, as shows try to appeal to the broadest demographic possible.

  • Trending Tides: Traditional broadcasting often reacts to trends rather than setting them. Networks frequently greenlight shows similar to existing hits, leading to a repetitive and sometimes stale viewing experience.

In the early days of television, shows were broadcast live! Mistakes, forgotten lines, or any other blunders were seen by all.

Strimm's Approach

Strimm, and other similar digital platform TV models take a fresh approach to content control:

  • Creator Autonomy: At the core of Strimm's philosophy is the belief that creators know their audience best. Thus, they have the tools and autonomy to curate content that resonates deeply with their viewers.

  • Flexible Scheduling: Unlike the rigid slots of traditional TV, Strimm allows creators to schedule their content as they see fit. Whether catering to peak viewer times or setting up themed content nights, the power lies entirely with the creator.

  • Broadcast Originality: With the barriers to entry significantly lowered, Strimm paves the way for a surge of original content. Creators are no longer bound by the tastes of a few executives, leading to a more diverse and vibrant TV landscape.

Why Is Strimm The Best Platform To Create A TV Channel

Monetization Potential

Monetizing content effectively has always been at the core of broadcasting success. While the end game remains the same – maximizing revenue – the means to that end have evolved significantly, especially with the rise of digital platforms. 

Traditional TV

The age-old titan of broadcasting, traditional TV has its tried-and-true revenue streams:

  • Advertisements: The bread and butter of traditional broadcasting, TV ads have been the primary revenue generator for decades. From prime-time commercials to sponsored segments, ads play a significant role in the financial health of a channel.

  • Syndication: Successful shows are often syndicated to other networks or regions, providing an additional revenue stream long after the original broadcast.

In 2020, online advertising surpassed traditional TV advertising in revenue for the first time.

Strimm’s Advantages

Strimm, the digital video platform and TV provider, is revolutionizing the monetization of the streaming content landscape with its multifaceted approach:

  • Video Ads: Like traditional commercials, Strimm allows creators to inject video ads into their broadcasts. However, the significant advantage here is the direct control creators have, allowing for better targeting and potentially higher ad revenue.

  • Channel Sub-Leasing: A unique feature of Strimm, channel sub-leasing allows creators to rent out their channels to other content providers, creating a passive income stream.

  • Selling Prime Time: Primetime, the coveted slot with the highest viewership, can be capitalized on Strimm. Creators can sell these slots to filmmakers, sponsors, or anyone willing to pay a premium for maximum visibility.

Customization and Branding

In the television industry, branding is more than just a logo or a catchy jingle; it's the entire viewing experience – the look, the feel, the programming, and even the advertisements. As content platforms have evolved, so have branding opportunities. While traditional TV has its set of conventions, Strimm offers a new level of flexibility to Internet Television media systems. 

Traditional TV

Traditional broadcasting systems, with their established norms and massive infrastructures, often come with constraints:

  • Standardized Look: Most traditional TV channels have a recognizable but standardized layout and appearance. While there is room for branding, the fundamental look remains relatively consistent across channels.

  • High Entry Barriers: Customizing a channel extensively in the traditional model requires significant financial investments. Whether it's unique graphics, tailor-made sets, or special programming, it all comes at a steep price.

  • Limited Programming Control: The scheduling and programming of content, especially on larger networks, are often influenced by advertisers, ratings, and network executives. This can sometimes limit the scope for unique or niche content.

Did you know the first-ever TV commercial aired in 1941 for Bulova watches and cost just $9?

Strimm's Edge

Strimm, as a digital platform, fundamentally reshapes the branding landscape, offering unprecedented control to creators:

  • Distinctive Branding: With Strimm, creators can design their channels to the smallest detail. Whether it's a unique color palette, custom graphics, or a signature style, channels can truly stand out and reflect a personal or corporate brand.

  • Dynamic Scheduling: One of Strimm's standout features is the ability for creators to schedule their content, giving them full control over their broadcast timeline. This means that niche programs, experimental content, or special events can be slated exactly when the creator wants, without any external influence.

  • Budget-Friendly Customization: Unlike traditional broadcasting, which can demand substantial investments for customization, Strimm provides many branding options without breaking the bank. This democratizes branding, making it accessible to even small-scale creators.

Ease of Broadcasting

As media consumption continues to evolve, the methods by which content is broadcast have also significantly changed. Traditional broadcasting has its roots in decades of technological advancement and regulation. On the other hand, Strimm brings a contemporary, user-friendly approach to broadcasting. 

Traditional Broadcasting

Broadcasting in the traditional sense is a multi-faceted operation that requires coordination across local channels in various aspects:

  • Technical Complexity: Traditional broadcasting often requires a vast array of equipment, from cameras and microphones to transmitters and satellite links. Managing this equipment demands technological know-how and expertise.

  • Regulatory Hurdles: Broadcasting over the airwaves is not just about owning the right equipment. It's also about navigating a complex web of regulations, acquiring licenses, and ensuring compliance with broadcasting standards.

  • Infrastructure Needs: Traditional channels usually need a physical space, such as studios or control rooms, for production and broadcasting. This means a significant overhead in terms of real estate and facilities management.

Modern media streaming on mobile devices often requires less than 5 Mbps for HD quality, but earlier TV broadcasts needed a vast infrastructure.

Strimm's User-Friendly Approach

Strimm, with its digital-first design, simplifies the broadcasting process for live sports on channels, making it more accessible to a broader audience:

  • Browser-Based Broadcasting: With Strimm, users can manage and broadcast their content directly from a web browser. This eliminates the need for any specialized equipment or software installations.

  • Content Upload Made Easy: Strimm's platform allows users to add content via links. This makes it easy to source, curate, and schedule content without dealing with complicated upload processes or file formats.

  • Straightforward Setup: Starting a channel on Strimm doesn't require a steep learning curve. With a streamlined setup process, users can go from concept to broadcasting in a fraction of the time it would take in the traditional model.

People watching custom streamed tv

Distribution and Reach

The success of any TV channel largely hinges on its ability to reach a wide and engaged audience. How content is distributed plays a pivotal role in this. Traditional TV has its own distribution mechanisms, often bound by geographical constraints and agreements with cable/satellite providers. On the flip side, Strimm utilizes the power of the internet and modern technology to offer expansive reach. 

Traditional TV Distribution

Traditional television, for all its history and establishment, has its own set of challenges when it comes to distribution:

  • Geographical Limitations: Traditional broadcasting is often restricted to specific regions or countries. To expand reach, channels must negotiate and forge partnerships with various regional distributors, which can be time-consuming and costly.

  • Cable and Satellite Dependencies: A channel's success on traditional TV is highly contingent on its partnerships with cable and satellite providers. Being part of a popular bundle can boost viewership, while exclusion can limit visibility.

  • The barrier to Entry: Securing a slot on popular cable or satellite networks isn't straightforward. It involves negotiations, financial agreements, and often a proven track record of content that attracts viewers.

Television reached 9% of US households by 1950. By 2020, nearly 90% of US adults used the internet, showcasing the rapid adoption of digital platforms.

Strimm's Expansive Reach

Strimm harnesses the ubiquity of the internet and the popularity of OTT platforms to offer a modern distribution direct payment model:

  • Global Web Access: With Strimm, content is accessible to anyone with an internet connection. This removes geographical barriers and allows for a truly global audience.

  • Multi-Platform Distribution: Beyond the web, Strimm ensures content is available on popular platforms such as the Apple TV app, Google TV devices, Roku TV, and Amazon Fire TV. And with imminent integration with Apple TV and Android TV, the reach is set to grow even further.

  • OTT Revolution: Over-the-top (OTT) platforms, which deliver content directly via the internet, are increasingly popular. Strimm's compatibility with these platforms ensures broadcasters tap into a growing, tech-savvy audience moving away from traditional cable.

Costs Involved

When considering launching a TV channel, one of the most pressing concerns for creators and broadcasters is the financial aspect. Costs can be a major barrier to entry, especially for those without significant backing. Traditional TV, with its infrastructure and legacy, tends to involve substantial expenses, while Strimm offers more economical solutions. 

Traditional TV: The Hefty Price Tag

A traditional TV network itself, with its decades-long establishment, comes with a set of financial challenges:

  • Production Costs: Creating content suitable for traditional TV often involves large production teams, professional equipment, studios, post-production editing, and more. This can escalate costs considerably.

  • Broadcasting Fees: To get airtime on popular networks, channels must pay substantial broadcasting fees. These can vary based on the time slot, region, and the network's popularity.

  • Distribution Expenses: Extending the reach of a channel often means forging partnerships with cable and satellite providers, which involves additional costs and sometimes revenue-sharing agreements.

  • Regulatory and Licensing: Traditional broadcasting might require licenses, adherence to regulations, and potential fees associated with compliance.

The most expensive TV show ever made is believed to be "The Crown" on Netflix, costing about $13 million per episode.

Strimm: A Cost-effective Solution

Strimm, built for the modern age of live streaming, offers a more budget-friendly approach to broadcasting:

  • Affordable Setups: Strimm's platform is designed to accommodate creators with varied budgets. With no heavy equipment or studio setups, initial costs are significantly reduced.

  • Transparent Pricing: Unlike traditional models, which may have hidden fees or complex revenue-sharing agreements, Strimm offers clear pricing, allowing creators to plan their budgets effectively.

  • No Licensing Hassles: Being an online platform, many of the traditional broadcasting regulations and associated costs are circumvented.

  • Flexible Plans: Strimm offers multiple packages, ensuring broadcasters can choose a plan that aligns with their financial capacities and needs.

Dive Into the Future of TV: Choose Strimm and Redefine Broadcasting Excellence

Strimm offers an innovative, user-friendly approach to creating, customizing, and monetizing TV channels, setting it apart from the constraints of traditional broadcasting and making it the best platform to create a TV channel.

While traditional broadcasting has historically been dominated by major networks replacing cable, however, Strimm democratizes the process, enabling even individual creators and small businesses to launch and control their channels.

Strimm provides economical setups tailored for various budgets without hidden costs. Additionally, its global web and app-based distribution surpass the geographical limitations of traditional live TV video streaming services alone.

Unlike traditional TV, which sticks to established content formats, Strimm encourages novel content exploration, interactive features, and contemporary viewer engagement techniques.


bottom of page