Let’s call a spade a spade. YouTube is one of the largest video-on-demand platforms there is, and it’s all thanks to YOU guys. Without creators like you, there wouldn’t be millions of videos and billions of plays of content from all around the world. YouTube has allowed ordinary people to be a part of video industry. But what about a TV industry?
The video entertainment trend is changing now and Internet TV is on the rise. Despite the move of cord-cutters away from cable or dish broadcasts at home, it has never been more about the programming and the vehicle itself. The YouTube Chief Executive Susan Wojcicki confirms, “There is no question that millennials love great TV content, but what we have seen is they don’t want to watch it in the traditional setting.”
YouTube clearly understands the unparalleled power of linear television. It’s the reason why they have been recently leaning towards linear TV with newly developed YouTube TV along with Hulu, Sling TV, and other top VOD providers moving toward linear TV as well. Based on a recent comScore report, for every hour of VOD watched, people are watching over 4 hours of a live TV broadcast with continuous streaming. Advertisers still prefer investing more money into a live TV broadcast vs. single VOD streams, for obvious reasons.
That’s why we’re inviting all YouTubers to Strimm for a win-win. Strimm is a live TV creation and management platform, which allows anyone with access to content located on YouTube, Vimeo, or Dailymotion to create their own live TV stations online and schedule video content for a linear, 24/7 broadcast with a unique programming daily. By taking your on-demand content from YouTube and importing all or some of it to Strimm, you can curate continuous TV broadcasts for your current followers, as well as attract new viewers who will find you on Strimm.
The door to linear TV creation and management is finally open to ordinary people, creators and marketers like you. Now, you have an additional, highly advanced outlet to distribute your video content online. The best part of Strimm is that it is FREE to create TV channels. You don’t even have to re-upload your content again. Your entire collection of YouTube videos can be connected to your Strimm account with a few clicks of a mouse.
Think of it like this: if you had products to sell, you’d want to distribute them at as many places as possible. If you were a filmmaker, you’d want your movie to be in more than one theater. So, why would you settle to stream your great collection with only one or two video outlets? You have a library of engaging videos on YouTube, but why show them one at a time, giving the viewer the freedom to control the broadcast, when you can? Strimm is an outlet that allows you to take your pre-uploaded videos, located on YouTube, Vimeo, or Dailymotion, and broadcast them continually, while collecting new viewers, more hits, and further monetizing the content you worked so hard to create.
By creating weekly or daily broadcasts on Strimm, you can actively make money and gain viewers without being very active online. Strimm offers both Autopilot and Custom Scheduling to take as much or as little creative control over your broadcasts as you’d like. This is a great opportunity to take old content and recycle it in a new way, perhaps even combining it with non-competing content from some of your favorite co-YouTubers’ channels and even with Vimeo or Dailymotion content. It is time to bring your business to the next level. Finally, reach the TV-lovers who prefer a lean-back watching experience of humanly-curated channels with unique programming every day vs. a static playlist or a machine-generated autoplay.
Do you have your own website as well? Strimm’s channel-embed option allows you to embed your TV channel right into your personal website to drive traffic and keep visitors in your territory longer. Additionally, Strimm offers the opportunity to password-protect your embedded TV channel and create a paid subscription option to encapsulate the business element of traditional television and combine it with the demand and desire for YouTube-like content, creating a new potential for a highly effective media entertainment business.
The benefits are many and Strimm is an incredible opportunity for YouTubers to expand their audiences and get more life out of old content. Take advantage of advertisement space between video shows, the ability to announce your shows ahead of time, and the financial gain available from leveraging the power of this dynamic platform.
Join us on Strimm.com as we introduce the first linear television created by people like you!